Your preference VS the greater good
My job is to help my company and other companies achieve compliance, to stretch a net from east to west and make sure everyone has access to what we offer. We need to send things to others, we count on them to make what we provide available - no cost, no questions asked, only for the benefit of America. Easy job right? No, it isn't. humans are involved.
This effort has also been taken up my our competitor and they had gained a favorable foothold in policies and procedures. We were stuck in layoffs and mismanagement and now we're trying to catch up. Unlike any other offering we would fight tooth and nail over, this aspect of competition isn't really true competition. We don't ask the people who receive this to take either or. Both our companies don't even offer the same content, as a matter of fact, one compliments the other. In this scenario, it's not bad to have too much of a good thing because it's to benefit others and to make what we offer as accessible as possible.
Lately, I've been butting heads with reps that declare their loyalty to the other company and tell me point blank "we don't need your resources, we recognize brand x only!" and it's pissing me off. This scenario isn't too different from having a rich man walk up to you a few times and give you a $20. One day, another rich man comes and tries to give you a $20 and you refuse "I only accept handouts from person x". Yep, it's that fucking ridiculous.
"We don't have to", "we don't need your crap", "stop giving us this". Yes, it's that foolish. Want to know what's more foolish?
Both our companies consider this effort important and we've helped them access those we exclusively had access to. We are competitors, but in this effort, we're just trying to get our jobs done.
Be loyal to whatever exclusively involves yourself. For example "what deoderant are you loyal to, what barber are you loyal to, what brand of coffee are you loyal to? what serves "you" best?" Outside of any exclusive usage of loyalty, it can be immature, unprofessional and just stupid -- especially when you serve public interest.